The main objective of the poster is to attract people's attention and showcase the selling points to the audiences in few seconds. The poster emphasis the comfortability of SUNNYSTEP with the high-quality materials and stylish designs. 

The target audience is Asian. I choose soft sky palette for Asian girl whereas yellow colour interprets young and cheerful for Asian boy. 

Another longer poster is also created to make sure the target audience never miss out the campaign. The shoes with different angles show structured support. I have implemented 3D depth and realism to make the poster look more levelling, niche and follow the Graphic Design trend for 2020. Monochrome shows contemporary style to quickly attract young people's attention. Nevertheless, the copy of 'Health starts from the feet' used to interpret SUNNYSTEP are ultra-comfortable and healthier. 

The series of posters is to bring out clean and simple mode meanwhile the main message is clear to the audience.